56
REVISTA INNOVA ITFIP, 11 (1). 55-75. DIC. 2022
experiencia en sí y su posterior evaluación. El ejercicio investigativo permitió concluir que las redes sociales
más
utilizadas
por
los
turistas
son
Facebook,
Instagram
y
WhatsApp,
las
cuales
han
hecho
más
fluida
y
productiva la comunicación entre ellos y las empresas turísticas, permitiendo un mayor desarrollo, inclusión y
dinamización del sector. La presencia en internet ha hecho que las empresas se preocupen mucho más por
cuidar
su
imagen,
construyendo
y
consolidando
una
marca
y
una
reputación
online
aplicando
nuevas
herramientas
de
marketing
digital.
Por
otro
lado,
el
turismo
comunitario
se
consolida
también
como
una
oportunidad de desarrollo para las comunidades que poseen gran cantidad de atractivos naturales, culturales,
agroindustriales,
gastronómicos
etc.,
y
que
pueden
ser
promovidos
al
mundo
apoyándose
en
estas
redes
sociales, procurando desarrollar todas estas actividades siempre dentro del marco del desarrollo sostenible y
el cuidado del medio ambiente.
Palabras clave: Redes sociales, Redes comunitarias, Inclusión, Turismo Comunitario.
Abstract
The Internet and social networks have become important allies for the development of tourism in all latitudes.
These new technologies have made it possible to eliminate the barriers of time and space, making it easier for
any tourist attraction, regardless of its location, to be shown and promoted worldwide, reaching an increasing
number of potential tourists. The objective of this review article was to document how social and community
networks have become axes of inclusion and development for all tourist spaces. For this purpose, a qualitative,
descriptive research approach was used, using documentary review as a means of collecting information. The
large number of publications found shows that the topic is relevant and arouses the interest of academics,
governmental entities and tourism entrepreneurs. The main findings attest to the importance that the Internet,
social networks and web applications are playing as drivers of tourism activity, being present in all phases of
the
various
activities,
from
the
search
for
information,
decision-making,
establishment
of
contact,
documentation
of
the
experience
itself
and
its
subsequent
evaluation.
The
research
exercise
led
to
the
conclusion that the social networks most used by tourists are Facebook, Instagram and WhatsApp, which have
made communication between them and tourism companies more fluid and productive, allowing for greater
development, inclusion and dynamization of the sector. The presence on the internet has made companies
much
more
concerned
about
taking
care
of
their
image,
building
and
consolidating
a
brand
and
online
reputation by applying new digital marketing tools. On the other hand, community tourism is also consolidating
as a development opportunity for communities that have a large number of natural, cultural, agro-industrial,
gastronomic, etc. attractions, which can be promoted to the world by relying on these social networks, trying
to
develop
all
these
activities
always
within
the
framework
of
sustainable
development
and
care
for
the
environment.
Keywords: Social networks, Community networks, Inclusion, Community Tourism