56

REVISTA INNOVA ITFIP, 11 (1). 55-75. DIC. 2022
experiencia en sí y su posterior evaluación. El ejercicio investigativo permitió concluir que las redes sociales
más
utilizadas

por

los

turistas

son

Facebook,

Instagram

y

WhatsApp,

las

cuales

han

hecho

más

fluida

y
productiva la comunicación entre ellos y las empresas turísticas, permitiendo un mayor desarrollo, inclusión y
dinamización del sector. La presencia en internet ha hecho que las empresas se preocupen mucho más por
cuidar
su

imagen,

construyendo

y

consolidando

una

marca

y

una

reputación

online

aplicando

nuevas
herramientas
de

marketing

digital.

Por

otro

lado,

el

turismo

comunitario

se

consolida

también

como

una
oportunidad de desarrollo para las comunidades que poseen gran cantidad de atractivos naturales, culturales,
agroindustriales,
gastronómicos

etc.,

y

que

pueden

ser

promovidos

al

mundo

apoyándose

en

estas

redes
sociales, procurando desarrollar todas estas actividades siempre dentro del marco del desarrollo sostenible y
el cuidado del medio ambiente.
Palabras clave: Redes sociales, Redes comunitarias, Inclusión, Turismo Comunitario.
Abstract
The Internet and social networks have become important allies for the development of tourism in all latitudes.
These new technologies have made it possible to eliminate the barriers of time and space, making it easier for
any tourist attraction, regardless of its location, to be shown and promoted worldwide, reaching an increasing
number of potential tourists. The objective of this review article was to document how social and community
networks have become axes of inclusion and development for all tourist spaces. For this purpose, a qualitative,
descriptive research approach was used, using documentary review as a means of collecting information. The
large number of publications found shows that the topic is relevant and arouses the interest of academics,
governmental entities and tourism entrepreneurs. The main findings attest to the importance that the Internet,
social networks and web applications are playing as drivers of tourism activity, being present in all phases of
the
various

activities,

from

the

search

for

information,

decision-making,

establishment

of

contact,
documentation
of

the

experience

itself

and

its

subsequent

evaluation.

The

research

exercise

led

to

the
conclusion that the social networks most used by tourists are Facebook, Instagram and WhatsApp, which have
made communication between them and tourism companies more fluid and productive, allowing for greater
development, inclusion and dynamization of the sector. The presence on the internet has made companies
much
more

concerned

about

taking

care

of

their

image,

building

and

consolidating

a

brand

and

online
reputation by applying new digital marketing tools. On the other hand, community tourism is also consolidating
as a development opportunity for communities that have a large number of natural, cultural, agro-industrial,
gastronomic, etc. attractions, which can be promoted to the world by relying on these social networks, trying
to
develop

all

these

activities

always

within

the

framework

of

sustainable

development

and

care

for

the
environment.
Keywords: Social networks, Community networks, Inclusion, Community Tourism